Linna is mainly responsible for overseeing RFE’s corporate communications through a holistic approach.
With a master degree in Corporate Communication obtained from the Chinese University of Hong Kong, Linna has over 19 years of experience in corporate communications, public relations, stakeholder engagement, institutional advancement/fundraising, project management and media liaison.
During her service at the University of Hong Kong as Development Manager, in addition to benefactor cultivation and stewardship, she was responsible for managing integrated communication strategies for the HKU Foundation, with a board of directors comprised of community leaders and renowned philanthropists.
Through her support in rebranding the HKU Foundation at the 20th anniversary, the University engaged a wider network of prospects, donors and partners for their long-term support, and the number of HKU Foundation members increased significantly from 2,200 to 3,200 during her service.
Her appointment as Publicity Manager for the HKSAR Government has won her wider acclaims in the contributions she has made in terms of community engagement campaigns and promotional strategies.